Repetitive content leads to anti-social behaviour
A recent study has shown why people decide to unfollow or unlike companies on social media, with boring content that and keeps on repeating itself touted as the biggest turn off.
The researchers also found that Facebook leads the way in this trend, with the (more…)
Four great adjectives with literary origins
Literature boffins love to explain that the fairly well-established name Wendy was popularised by Peter Pan author J. M. Barrie, or that the word ‘malapropism’ comes from the loquaciously clumsy character Mrs. Malaprop, who appears in the 1775 play The Rivals written by Richard Brinsley Sheridan, but what about the great adjectives for which we have the names of authors to thank?
Here are some of the most (more…)
The best election spoofs for April Fools’ Day 2015
With the general election just a month away and campaigning heading towards the end of its first week, it is little surprise that the 1st April this year saw a number of political pranks hit the internet.
With humour and transparency key to responsible, successful digital marketing campaigns, firms looking to drive their social media and (more…)
The fundamentals of SEO
The continued importance of search engine optimisation (SEO) remains a hot topic of discussion in the industry. While this clearly highlights that it is a constantly changing landscape, many things remain true to the origins of this practice.
That is certainly the case for online copywriting services, which, despite embracing the very latest practices, ensure that (more…)
Half of digital marketers lack content strategy
Recent analysis of the US digital marketing landscape has suggested that as many as half of all professionals in this field do not have a working plan for content in place.
The findings showed that firms engaging with successful and proven SEO writing services could gain a swift and telling (more…)
Flexible future for digital marketing
Recent research has suggested that online marketing is entering a more flexible period, with transient workers and a leaning towards contract staff.
That was the lead finding from a study that polled the opinions of more than 260 digital marketing executives, from firms working (more…)
Getting SEO’s A to B right
Search engine optimisation (SEO) has been with us for some time now, but while many firms attempt it, a substantial number of them are struggling to do it correctly.
Working with an online copywriting service will ensure that all of the bases are covered, of course, but having a basic understanding of (more…)
Charities urged to boost online donor routes
Charitable organisations are being advised to embrace online technologies and mobile access to increase the volume of their donations.
The warning has been issued by Claranet, a managed services provider.
The firm has said that with cashless payments now the number one transactional close in the UK, it is clear that (more…)