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Google chooses testers for its new Glass device

Search giant Google has made a decision on the 8,000 people who will get to try out its newest major product – Glass.

The chosen testers include a host of technology opinion formers and celebrities; all of whom will get the opportunity to see what the much-hyped ‘wearable computer’ can do before its anticipated release date later this year.

Google encouraged gadget fans to apply for the chance to be among the chosen ones back in February. Applicants had to submit a 50-word summary of why they thought they should be chosen to either Google or Twitter.

After the deadline, the 8,000 successful applicants still had to make their way to one of three collection points in New York, San Francisco or Los Angeles; and then pay $1,500 for the device itself.

Among the famous faces who impressed with their reasoning were How I Met Your Mother star Neil Patrick Harris and U.S. pop star SouljaBoy.

The wearable computer device, which resembles a pair of sunglasses, is designed to be something of a heads-up display for everyday life; allowing users to integrate smartphone-like technology even further into their daily routine.

Running on Google’s own Android operating system, Glass is expected to open up a whole new world for business owners who are looking to promote their brand. With visual content taking precedence among the millions of people who are expected to take interest in the device, it makes sense for brands to keep an eye on how they are able to present themselves to potential customers.

While tablet computers and smartphones have undoubtedly bossed the market over the last few years, innovative technology like Google’s Glass and Samsung’s new ‘eye-scroll’ feature will no doubt revolutionise the ways in which businesses can interact with the consumer; again putting the focus on the importance of original, exciting content.

Graeme has experience creating content for online sources and for the radio, and at university he studied Multimedia Journalism.

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