Tel: 0345 621 4321

Instagram update hits Vine where it hurts

The popularity of Twitter’s video-sharing app, Vine, has dropped dramatically after Facebook introduced updated the video capability of its own offering, Instagram, according to figures from social analytics company Topsy.

On June 19, the day before Facebook released its Instagram update, 2.5m Vine links were shared to Twitter. The next day, however, this number plummeted to around 1.5m – a staggering 40% drop. This then continued to decline in the following few days, with just 900,000 shares recorded on June 26 – a 70% drop from its June 15 peak of three million.

Topsy also indicated that Instagram hasn’t seen a big increase in the number of Twitter shares since the video update. This may be linked to the fact that Instagram decided to terminate Twitter support at the end of 2012, which means users are no longer able to view content from the app directly on the microblogging site.

Instagram, which was already hugely popular in just its still-photo form, boasts 130 million users each month, with around one billion likes registered every day. The latest version of the app, which is available on the iOS and Android smartphone platforms, now allows users to record clips up to 15 seconds long. As well as this, the software allows for unique filters to be added to the videos, much in the same way as it does with still images.

It is thought that Instagram’s video update was a response to the early success of Vine, which has been available on iOS for about six months, and on Android since mid-June. Vine only gives users six seconds of filming capacity for each clip, but this can include separate shots – a feature which has made it popular as a tool for marketers looking to create shareable, eye-catching stop-motion clips to attract the attention of consumers.

Graeme has experience creating content for online sources and for the radio, and at university he studied Multimedia Journalism.

Facebook Twitter Google+ 

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Visit our pages on: