Tel: 0345 621 4321

Mobile phone content marketing not just about responsive design

Many businesses are aware of the need for responsive websites whose layout adapts to the small mobile phone screen and other mobile devices. What is often overlooked is how content needs to adapt to mobile devices. Here are some important yet often neglected tips:

Use strong and short headlines

A lengthy headline in a large font will not fit on a mobile phone screen. Write short but strong headlines that are readable on one screen.

Start articles with attention grabbing-lines

Due to the small screen size, there is a limit to the number of words that can be displayed on a phone. You need to start with a few attention grabbing sentences to capture the reader’s attention. These can be a brief summary of the content, or words that intrigue or raise expectations.

Use short paragraphs

Text content reads better on mobile devices if presented in short paragraphs. Long paragraphs require more concentration, and by filling up the mobile screen can seem intimidating.

Adapt to how readers view mobile content

Eye tracking studies have shown how people view content on computer monitors or laptops. The way their eyes scan content traces a pattern similar to the letter F.

When researchers used eye tracking equipment on mobile phone users, they found that 68% of the time is spent looking at the centre and top half of the screen, Anything below the upper two-thirds of the screen has low attention.

The implications of this is that web content optimised for viewing on desktop computers using the F shape principle will not be as effective on mobile devices. Instead make sure that the centre of the screen attracts mobile readers.

Many people now view most of their web content on mobile devices, so it is important for businesses to ensure that web content is optimised for mobile use.

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.

Facebook Twitter Google+ 

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Visit our pages on: