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Samsung to change the way online content is consumed

South Korean mobile giant Samsung is gearing up for the release of its latest flagship device, the Galaxy S4.

Tech fans are expecting to see the manufacturer’s latest piece of android hardware on Thursday, March 14, and speculation is rife about the phone’s specifications.

One rumour which has been particularly prevalent is that of a new feature already dubbed ‘Eye Scroll’. As the name alludes to, the development is expected to allow users to navigate their operating systems using only eye movement. Rumours of the feature started to gain momentum when Samsung applied to trademark the terms ‘Eye Scroll’ and ‘Eye Pause’ without providing any further explanation.

Microsoft’s innovative Kinect system, which was released in 2010, changed the way users interacted with technology by allowing gamers to play with body movement as opposed to traditional handheld controllers; opening a number of doors for developers. The new breakthrough from Samsung, if it proves to be true, could provide a similar innovation for mobile marketers; perhaps creating new ways in which device users can interact with online content.

While internet marketing consultants have long pushed the advice that, to be successful in the digital age, online content should be created with mobile users in mind, many will be keeping a close eye on Samsung’s announcements to see what opportunities may arise with the new technology.

With technology brands often using common features across product ranges to allow for easy integration, it is thought that Samsung’s tablet users may also benefit in the future; opening further doors for content marketers.

The importance of engaging content should not be underestimated by business owners who are looking to promote their services online. If Samsung’s new technology meets the expectation built by the rumour mill, there will no doubt be even more opportunities for brands to present themselves in fresh, innovative ways.

Graeme has experience creating content for online sources and for the radio, and at university he studied Multimedia Journalism.

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