Videos should be an important part of any business internet marketing strategy. The internet is geared towards visual as well as written content, so spending a little time on incorporating a video into your marketing plan could mean that you reap more rewards.

The budget

Hiring a professional video production company is expensive but is worth it if you have the funds. Alternately, purchase a quality high definition video camera and shoot the video in the office or on the workshop floor. As long as the content of the video is engaging and informative, viewers will not care if the lighting is not perfect, or the editing is not great.

The stories

Videos tell stories, so before you start shooting, create an outline of your story and what you want the video to achieve. Are you demonstrating a product? Are you educating the viewers? Are you developing trust in your brand? You need to have a clear goal for your video story.

People

Videos that just show products are not as compelling as ones that feature humans using products. As well as professional presenters, feature actual customers, who like your products.

Keep it short

Many people do not have large attention spans, especially when looking at web sites, so keep your video short. Bear in mind that many people may be viewing it from their mobile phones, so try to get your message across in ten minutes or less.

End with a call to action

At the end of the video, have a call to action. During the last section of a video, include a call to action link that take the viewer to a sales page or offer further information and resources.

Where to put your video

Put your video in as many locations as possible. Apart from your website, upload to YouTube and Facebook, and consider other options such as Vimeo,

Measure

It is important to measure the statistics on your video, how many views it has, how many were influenced by the call to action.

Done correctly, video marketing is an important component of online marketing.

John Murray

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.