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The impact of fake news on content marketing

Many people now use Facebook as their prime source of news. It transpires that sometimes Facebook, perhaps unknowingly, circulates false news and as a result has (more…)

The five key ingredients for a successful content marketing campaign

Successful content marketing campaigns are the result of careful planning, and there are five main ingredients to it: (more…)

Content marketing is more than just text

Many content marketing strategies focus on text-based content, but other forms of content should be considered if a business wants to stand out in a competitive and (more…)

The importance of stories in content marketing

Everybody loves stories, and content marketing can use compelling stories to make people love brands. (more…)

The importance of being earned

The term ‘earned media’ refers to a brand mention from a journalist, influencer blogger or other third-party sources. This is the traditional goal for public relations campaigns, and it should also be a goal for your (more…)

Is your content marketing working?

Many business owners are not happy with their content marketing. The usual complaints are that the content doesn’t get enough readers, or that it doesn’t generate enough sales.

Emails are unopened, Facebook pages don’t attract (more…)

How to make content marketing interesting even if your business isn’t

There are some business sectors that, try as they might, struggle to be seen as anything but boring. To create interesting web content is a challenge for these companies.

To create content for businesses such as (more…)

Duplicate content and how to avoid it

To achieve a high ranking in Google and other search engines requires high-quality content, but if this is simply taken from (more…)

Why retailers need to focus on content marketing

The retail sector is changing at a fast pace, and content marketing strategies need to adapt in tandem.

We all know that Amazon is (more…)

Spotlight on: Content marketing for millennials

Content needs to be created for a particular target audience – and it isn’t alway easy to get content marketing for millennials right, particularly if you’re not in that age bracket yourself.

A millennial is (more…)

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