Can robots write web content?
Artificial Intelligence software is being used to edit and create content. The results that the software produces are not as good as human writers and editors.
Wikipedia has created software that (more…)
Four reasons why you should increase your content marketing in 2016
Most companies know that original and engaging web content is vital to increase brand awareness. Creating high quality content is not easy. It is important that your content is created by experts such (more…)
Four content marketing trends for 2016
Last year, 2015, saw many changes that affect content marketing strategies. Many of these trends will continue in 2016. The four main ones are: (more…)
Mobile phone content marketing not just about responsive design
Many businesses are aware of the need for responsive websites whose layout adapts to the small mobile phone screen and other mobile devices. What is often overlooked is how content needs to adapt to mobile devices. Here are some important yet often neglected tips (more…)
How important is originality in your content marketing?
There’s so much content on the internet nowadays, so it’s no surprise to see a lot of it duplicated. After all, plagiarizing someone else’s work can make your job easier, right? Wrong. The content included in your marketing needs to be original, and anything else may mean that your online marketing efforts (more…)
Social media is not just about you
Most successful businesses have a presence on social media as part of their content marketing campaign. However, many companies make the mistake of believing that social media is just about their business and how great their products and services are.
The key idea to remember is the word ‘social’. Social media is about communication and interaction with followers, potential followers and thought leaders. There are several principles that you need to follow to make your social media marketing a success: (more…)
High-quality website content starts with knowing your readers’ habits
To write content that engages your readers, it’s important to know how they typically behave. Here are some points to remember: (more…)
