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I am not Spartacus: why unique content can help you avoid SEO obscurity

Just like when the band of slaves in the 1960 film Spartacus stood up to utter the immortal chorus that would save Kirk Douglas’s character from being singled out, content that duplicates another source or is repetitious of other online content can become masked in search listings.

Using the exact same piece of copy in online content will  (more…)

How clear speaking can help web copy

When it comes to editing a piece of writing, one of the best pieces of advice that I received was to read your own work out loud. Although I felt pretty silly the first time I did so, it was an effective way to find grammatical errors, as well as to really get a sense of the tone and style of the work I was producing.

The written word can be  (more…)

Keywords: why only soft toy monkeys should be stuffed

The infinite monkey theorem proposes that over an unlimited period of time, a monkey using a typewriter would eventually produce the works of Shakespeare. However, before that happened, it would most certainly produce phrases more like this:

“Ben’s cheap furniture in Oxford is cheapest oxford furniture with a range of cheap furniture available in Oxford.”

If, like me, you’ve ever  (more…)

The importance of clear infographics

Infographics are becoming an increasingly popular way to reach an online audience. For many, these engaging visuals are a fast, entertaining way to deliver otherwise dry statistics, but is the trend for creating exciting and unique graphics getting in the way of their ‘information’ aspect?

When I was studying history, the first  (more…)

Going viral: four ways to spread your business message

If you say the word viral to a certain people, they will instantly think of diseases. However, for most entrepreneurs the idea of their message ‘going viral’ would have them rubbing their hands together with glee, not antibacterial gel.

To ‘go viral’ has become an accepted way to describe internet content that is  (more…)

Sharing the small things makes the biggest difference

If you’re lucky enough to have built up a network of followers through your social media sites, you will already have an audience to engage with. However, with the average Facebook user receiving over 1,440 posts from the brands they like, competition is fierce.

So, how do you make your updates stand out from the crowd, accessing that prized grail of a new audience to get posts shared? (more…)

Hashtags: beyond labelling

The widespread use of hashtags came about as a result of Twitter’s ascension on the social media scene, which led to the need to find some order in its short, disjointed verbal outpourings.

A small group of people began using the hashtag symbol to indicate the keyword in their tweets, which acted as a sort of labelling system so that  (more…)

Social Media: If content is king then images are the crowning glory

Pictures paint a thousand words and, accompanying the right content, can also account for thousands of likes on Facebook and other social platforms.

Aristotle would often declare that “it is impossible to think without images”, and the evidence in support of this is staggering. Firstly, our brains are  (more…)

Finding your voice online

With 55% of communication being conveyed via body language, it’s little wonder that digital communication is believed to be the best way to miscommunicate how you feel and misinterpret what other people mean.

In fact, when you look at face-to-face communication, what we say accounts for just 7% of being understood, with the remainder being about how we say it. What’s more, it’s  (more…)

China clamps down on newspaper extortion

Authorities in China have come down like a ton of bricks on a financial newspaper headquartered in the coastal province of Guangdong, following reports alleging that some staff at the publication were involved in extortion.

According to the South China Morning Post, officials ordered the  (more…)

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