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The Googling of SEO

There used to be a time, not so very long ago, when search engine optimisation (SEO) was somewhat of an understood subject, requiring the attention of a specialist. With their efforts able to exploit the workings of search engines to best deliver page rank and site visits, it seemed to many somewhat of a dark art.

Today though, things are a mite bit different. Okay, perhaps a mighty bit more different.

Of course, nowadays  (more…)



Organic traffic remains largest source of web visits

Recent research has shown that visits from organic search query results is the biggest source of website traffic.

The findings, which marked organic visits against traffic from paid search campaigns and social media accounts, showed that in every sector  (more…)



Secure sites ‘offer no difference’ to rank

Industry research has suggested that HTTPS sites do not have better search rankings than HTTP pages.

This backs up Google’s insistence that a tweaking of its algorithms would not have a wide-ranging effect.

Earlier this year, the search  (more…)



This year’s engine updates affecting SEO

At Pressroom, we like to monitor the world of search engine optimisation (SEO) closely. It helps us to know what is going on, informs us of the new ideas and strategies being used, and perhaps most importantly, lets us know what is not working anymore. As such, keeping an eye on Google is always necessary.

The last few months have been no  (more…)



The top two metrics to monitor SEO health

As providers of search engine optimisation (SEO) services that work, at the Pressroom we rely on metrics to constantly monitor the SEO health of the pages and sites we build. Providing the ability to respond to performance issues immediately, having a strong monitoring process in place can highlight strength areas and points where improvements are needed.

There are a host of metrics to help maintain your SEO fitness and start resolving issues and strengthening strategy.

Changes to organic traffic

 

The constant quest for organic traffic is where SEO has its roots and trunk, and spurts in growth are welcome to branch out. However, what about when that traffic just ups and leaves?

To ensure traffic changes can be adequately watched over, it is best to set up an alert for when traffic changes rise or fall 5% or more above the norm. When this happens, the traffic data should be split over mobile and desktop platforms, the rest of the site’s traffic figures collated, and all should be analysed.

Response rates to all channel marketing efforts should be analysed too. This process, along with other metric tools, will give a strong foundation to determine what action to take.

Changes to direct traffic

 

Direct traffic is underrated by many, resulting in a huge missed opportunity. With direct visitors likely to have first come by way of a search query though, and increasing levels of traffic date encryption, monitoring this can be insightful.

An alert process is needed here too, with the first action point to be checking direct visits against organic visits and comparing platform data. An increase in mobile traffic will likely lead to a decrease in desktop traffic, for example.

These are the first metrics to put in place for any site, and naturally are suitable for all websites. As things move on, monitoring other traffic changes from referrals, campaigns and direct marketing will be the natural progression.



SEO needs to be the height of fashion

Recent findings have revealed that many of the biggest high-street fashion chains are losing out to smaller firms in the reach of their search engine optimisation (SEO) success.

At Pressroom, we understand how critical digital marketing and SEO is to businesses today, which is why we invest in  (more…)



Restrictions imposed on Chrome browser extensions

Google has announced that it will restrict what extensions people can add to their Chrome browsers, after it has become increasingly worried about the malicious nature of some of the coding.

With millions of Windows users  (more…)



Search engines urged to help with content creation

An official report into internet piracy has recommended that search engines do more to help content creators deliver subject matter that can be found easier online.

The report, by the Government’s  (more…)



Google launches new ‘right to forget’ form

Companies could be forced to monitor their online content more closely, after search giant Google launched a new European service allowing people to get data about them taken down.

Coming weeks after the  (more…)



SEO key to success of native advertising

With over 80% of content marketers planning on using native advertising as part of their online marketing strategies through the year, the importance of SEO could not be clearer.

Defined as advertising in the form of  (more…)



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