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Content marketing added to Stratford Career Institute course

Graeme Parton

Stratford Career Institute has further shown the rising importance of quality content by introducing two new modules to its curriculum, both of which are solely based on search engine marketing.

The Institute, which specialises in distance learning by allowing its students to earn their qualifications from home, has introduced the modules as part of its popular Internet Specialist program.

According to Stratford, the new parts of the course will help students to understand the ins and outs of search marketing and why it is now so important. The course then goes into further detail by teaching pupils how to properly plan and execute a campaign, all with one example business site in mind.

The school’s head of marketing, John McNeff, spoke about the new course, saying:

“Search marketing is a form of Internet marketing that helps individuals and businesses to increase their visibility in search engine results.

“The Internet has quickly become the first place people look for information, so having a valid understanding of search engine marketing is extremely valuable for today’s entrepreneur.”

McNeff went on to explain that, with the new modules, the course would now cover such topics as target keywords, paid search, social media, content optimisation and linking. This would all be complemented by further training focused on strategy execution and analysing success. By detailing the results of the previous work, marketers are able to see what works and what doesn’t – putting them in a better position to improve next time round.

As more businesses begin to realise how important SEO is to their chances of success, the demand for fully trained, knowledgeable search marketers will continue to rise. Stratford’s course changes can be seen as a reaction to this upturn in demand. While some firms do attempt to produce valuable content in-house, it certainly makes sense to use the help of an established, professional content provider.

Graeme has experience creating content for online sources and for the radio, and at university he studied Multimedia Journalism.

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