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Content Marketing Strategy

As a successful businessperson, we’re sure you know the value of content marketing, but you may not be clear on how to formulate your content marketing strategy. For expert help and assistance on getting this right, speak to the experts here at Pressroom, but here are some pointers to get you started.

Document it

The content marketing strategy is not something that should stay in the mind of the owner of the company; it needs to be fully documented. A content marketing agency such as the Pressroom can help you write this document.

Research by the Content Marketing Institute, the leading United States marketing education centre, found that companies that fully document their content marketing strategy are more effective in all aspects of content and social media marketing. These businesses also tend to spend a higher percentage of their marketing budget on content marketing.

Consider what success looks like

The first thing to document is what you hope content marketing will achieve. Define your concept of what success looks like. Anticipate the risks and identify any areas in which mistakes could be made.

Getting plans in place

A content marketing business plan articulates your goals. What is the unique value you are adding to your readers’ lives? List the opportunities, as well as the obstacles you’re liable to encounter.

Your audience profile

You need to know your content readers. An audience profile includes their age range, gender, location and income level, as well as their likes and dislikes. What style of content needs to be created to appeal to this demographic?

Brand story

What’s the story that you want to tell about your business, and how is this different from that of your competitors?

Your channels

Your channel plan details the platforms that will be used for your content. Obviously, your own website needs to be a major platform, but you also need to consider which social media channels to concentrate on in order to get your message across to your audience profile.

An evolving strategy

A content marketing strategy is not fixed; as it is implemented, you discover what works and what doesn’t, and this means that your strategy needs to be flexible and open to change.

A clear and thoroughly documented content marketing strategy is critical for the success of your content marketing. At Pressroom, we’re experts in developing an effective content marketing strategy, so contact us to discuss your requirements.

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