April2013
Clickthrough rates for Bing listings revealed in blog post
In a recent post on the Bing blog, the Partner Architect of the company’s Research and Development team, Ronny Kohavi, revealed a number of interesting facts regarding clickthrough rates in Bing’s search engine results pages (SERPs).
Kohavi confirmed that (more…)
Users block websites for poor content and too many ads, says survey
A recent survey has revealed that users visiting a site will tend to navigate away from a page and head for similar sites offered by competitors if the content is too cluttered with advertisements.
The study, from SurveyMonkey, fell in line with (more…)
Reports show more companies turn to inbound marketing – but content may soon be paid for
The latest annual State of Inbound Marketing Report from HubSpot has predicted a huge shift, over the course of 2013, in the way companies market themselves.
According to the report, around 60% of (more…)
SMEs place priority on marketing online, says report
According to recent research, SMEs have begun to turn their backs on the more traditional forms of marketing – which can include anything from television adverts and billboards to printed ephemera – in favour of more modern, online routes.
The research, which was (more…)
New tool allows readers to identify plagiarised content
Highlighting the increasing need for websites to ensure they are delivering top quality content, a new mobile tool from a U.S. developer allows users to identify duplicated portions of text.
With the tool, developed by the (more…)
Study shows PC use still strong amid growing popularity of mobile devices
ComScore’s latest Digital Market Overview discovered that more than 40 million people in the UK browsed the internet using their PC in February – showing that while mobile devices such as tablets and smartphones are increasingly popular, the PC is still a major channel.
The report also showed that almost (more…)
Poll finds Internet users prefer free content
In a recent survey carried out for the Digital Advertising Alliance (DAA), around 90% of those asked said they believed content on the Internet should be free.
Conducted by Zogby Analytics, the (more…)
Tailored content leaders say potential is yet to be unlocked
Two leading providers of digital magazines offering tailored content – Prismatic and Zite – have said that, while personalised content has come a long way, its true potential is yet to be unlocked.
Speaking at this year’s (more…)
