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May2013

Google Penguin update expected in the coming weeks

The latest update to Google’s Penguin algorithm is expected to be fully unveiled in the next few weeks, according to the company’s head of webspam, Matt Cutts.

Cutts used his Twitter account to (more…)



Facebook Home reaches 1m user mark

Facebook has announced that a million people have chosen to download its latest mobile offering, Facebook Home, in its first four weeks of availability.

The social media giant has said that while this number fits in with the (more…)



Grammar tests introduced to improve literacy in schools

Children in primary schools across England are to sit additional grammar tests as part of a series of exams taking place next week.

The new test will ask more than 500,000 10 and 11-year-olds to spot nouns, pronouns, adverbs and adjectives. They will also be required to (more…)



Google+ overtaking Twitter in social network popularity race

Research from GlobalWebIndex has revealed how Google+ has overcome its initial teething problems and is now ahead of Twitter in the race for social network supremacy.

When it was unveiled in 2011, Google’s offering failed to (more…)



Research shows most SMEs are using content marketing

As many small and medium-sized enterprises (SMEs) find themselves having to adapt to the pressure of tough economic conditions and compete against the success of competitors, a study has shown that the majority are using content marketing in (more…)



Success of Intel’s YouTube competition highlights the importance of video content

People today watch more videos than they ever have before and, according to surveys, the number is on the rise. YouTube users alone watch more than six billion hours of videos each month – a number representing a 50% lift on (more…)



Majority of mass affluent consumers interacting with brands through social media, says study

According to a new U.S. study undertaken by the social network LinkedIn, social media sites are utilised by around 90% of mass affluent consumers – those falling in at the higher end of the mass market.

The study indicated that people living (more…)



Study shows marketers are increasing their content marketing budgets

A recent study found that marketers are continuing to spend more on unique online content, with the majority of companies choosing to allocate around 40% of their marketing budgets to the creation of content.

Published by the Custom Content Council, around (more…)



Students want engaging content, says study

Recent research has found that a large portion of the student population wants brands to inform and entertain users, rather than focus on sales.

Carried out by studentbeans.com, the research suggested that (more…)



Infographics are highly effective in driving conversions, a study shows

The importance of infographics in content marketing strategies has been highlighted by a recent study, which was carried out by an India-based SEO company.

The study compared the (more…)



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