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Character building: making use of the symbols not on your keyboard

Since our keyboards have to fit on our desks and the keys on them have to be large enough for our big clumsy fingers to cope with, there is always going to be a limit to the number of symbols you can bring onto your screen at the touch of a button.

The vast majority of the time, the 26 letters of the English alphabet, along with a few numbers and punctuation marks, are more than adequate. Now and again, however,  (more…)

Using social media to reach your audience

If you are grappling with the idea of including social media in your content marketing strategy, there are some extremely valid reasons for doing so. It can help to build brand awareness, increase web traffic, and secure new audiences. It also  (more…)

Root out your content problems

If you are suffering from uninspiring landing pages and a hazy, undefined SEO strategy, it’s time to stare these problems straight in the eye and make some definitive changes. Now is the time to get your call to actions ship shape and to ensure (more…)

Aim high with content writing

The secret to success with content marketing is to keep stretching yourself and to constantly challenge your marketing goals. You need to aim high with the quality of your content and (more…)

Tone up your content writing

It is easy to get complacent in any job, but the effects of an unhealthy approach to content writing can quickly see your traffic ratings plummet. To keep those creative muscles toned  (more…)

Maximising links in every content piece

The vast majority of content on the internet was posted within the past few years and it seems that many of us believe that to attract  (more…)

Act your name: What if we did as we were called?

A while ago, we covered people whose surnames have come to be used as verbs. Since then, it’s also occurred to me that a lot of people (men in particular) have a first name that could also be an action. This is yet another example of  (more…)

Disciplining creative genius

Having creative flair is not enough to be a successful content writer. It takes discipline, excellent time management skills and a resourceful nature to  (more…)

The essentials for your content writing kit

Regardless of whether you class yourself as a copywriter, blogger or content writer, creating a handy tool kit can make all the difference. You can cut down  (more…)

Maximising your time on content management

Managing content for your website can become a full time job. You need to ensure content is of a high quality, original and appealing to your target audience, and there are plenty of housekeeping tasks to  (more…)

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