March2014

Ensuring your content is compelling enough to encourage repeat visits and conversions is the constant challenge for content marketers. Finding new ways to engage audiences is essential to achieving your (more…)

So, you know your audience and the ways to drive traffic. You have metrics in place to measure that traffic and its effect on your business. Now you’ve got time to sit back with a nice cup of tea and a biscuit… surely?

Well, unfortunately, no. Simply  (more…)

In writing and linguistics, one term that crops up a lot is “redundancy”. The word is an ugly one in any sense, especially since 2008 when the global economic downturn started and unemployment rates rose. However, in writing it refers to a disagreeable, if usually accidental, habit.

Redundancy is simply  (more…)

A staggering amount of content is produced on a daily basis and, sadly, much of its bulk is designed purely to score points with search engines.

Often labelled ‘backfill’ content, it would make more sense to  (more…)

If your content seems to be disappearing into the ether of the internet, you may need to take a closer look at three integral areas of content marketing – strategy, content creation and technology.

If just one of these areas is looking a little woolly, you could soon find that your content drops off the radar as quickly  (more…)

Content quality is high on the list of Search Engine Optimisation (SEO) success factors. If you develop your content strategy well, you will have robust foundations upon which to build your SEO.

It’s all about (more…)