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Nestle wakes up to full content branding

The producer of Nescafe is to completely overhaul its marketing strategy for the world’s best-selling coffee.

Nestle is to apply  (more…)

Pensions industry slow to respond to online demands

A report has shown that the UK life insurance and pensions industry is not doing enough with its online marketing strategies.

The study, by the  (more…)

Branded content does not do enough

A new survey has suggested that while branded content on social media is accessed by most users, it is not managing to engage with them often enough.

The study, conducted by  (more…)

Social marketing scores at the World Cup

More than half of fans watching the FIFA World Cup will share adverts that tie-in with the tournament with their friends to support their favourite brands, recent research has shown.

A clear sign to companies that  (more…)

Restrictions imposed on Chrome browser extensions

Google has announced that it will restrict what extensions people can add to their Chrome browsers, after it has become increasingly worried about the malicious nature of some of the coding.

With millions of Windows users  (more…)

A Royal performance for Lego’s online strategy

With Royal Ascot next weekend, Legoland Windsor has put on a new display with the female Royals all dressed up, complete with designer hats.

Lined up on the balcony of a  (more…)

Tournament set to go social

The World Cup in Brazil this year could become the biggest battlefield for online social strategies that has ever been seen.

With global media firms from across the world  (more…)

Search engines urged to help with content creation

An official report into internet piracy has recommended that search engines do more to help content creators deliver subject matter that can be found easier online.

The report, by the Government’s  (more…)

Google launches new ‘right to forget’ form

Companies could be forced to monitor their online content more closely, after search giant Google launched a new European service allowing people to get data about them taken down.

Coming weeks after the  (more…)

Companies told to integrate digital more fully

The bosses of firms have been warned that their digital strategies need to be far more integrated with their overall business direction, after research has shown many are still preferring to go for an add on approach.

According to  (more…)