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British embassy in US in embarrassing Tweet fiasco

The UK’s diplomatic mission in Washington has issued an apology after a picture of a White House cake was tweeted ‘commemorating’ its burning 200 years ago.

The cake, which featured the official residence of the US President surrounded by sparklers, was tweeted along with the  (more…)

The top two metrics to monitor SEO health

As providers of search engine optimisation (SEO) services that work, at the Pressroom we rely on metrics to constantly monitor the SEO health of the pages and sites we build. Providing the ability to respond to performance issues immediately, having a strong monitoring process in place can highlight strength areas and points where improvements are needed.

There are a host of metrics to help maintain your SEO fitness and start resolving issues and strengthening strategy.

Changes to organic traffic


The constant quest for organic traffic is where SEO has its roots and trunk, and spurts in growth are welcome to branch out. However, what about when that traffic just ups and leaves?

To ensure traffic changes can be adequately watched over, it is best to set up an alert for when traffic changes rise or fall 5% or more above the norm. When this happens, the traffic data should be split over mobile and desktop platforms, the rest of the site’s traffic figures collated, and all should be analysed.

Response rates to all channel marketing efforts should be analysed too. This process, along with other metric tools, will give a strong foundation to determine what action to take.

Changes to direct traffic


Direct traffic is underrated by many, resulting in a huge missed opportunity. With direct visitors likely to have first come by way of a search query though, and increasing levels of traffic date encryption, monitoring this can be insightful.

An alert process is needed here too, with the first action point to be checking direct visits against organic visits and comparing platform data. An increase in mobile traffic will likely lead to a decrease in desktop traffic, for example.

These are the first metrics to put in place for any site, and naturally are suitable for all websites. As things move on, monitoring other traffic changes from referrals, campaigns and direct marketing will be the natural progression.

PR Newswire to start vetting press releases

A corporate communications agency has announced that it will start screening business communiques that are submitted to its distribution network, over fears of content quality.

PR Newswire will evaluate other content as well as press releases, under new procedures intended to  (more…)

Deadly synonyms: why no two words are alike

If you consult a thesaurus, or right click a word on Microsoft Word and select ‘Synonyms’, you’ll be given a choice of substitute words, but do any two words really mean exactly the same thing?

A funny example of how fallible thesauruses can be is seen in an episode of Friends, when Joey writes a letter to an adoption agency to extol Chandler and Monica as parents. Attempting to  (more…)

Three words that don’t work

We English speakers have around a million words at our disposal, and we should make the most of them. There’s a theory that no two words mean the same, and that each one has its own intensity associated with it.

However, there are some words that just don’t seem to behave as they should, with an ambiguous double-meaning that renders them all but useless. Here are three  (more…)



Armenians told to create content for their country

Everyone living in Armenia has been asked to write an article on Wikipedia, according to the BBC.

The story reports that Armenians are being urged to post something on the popular online encyclopaedia to improve the country’s image. A national campaign has  (more…)

SEO needs to be the height of fashion

Recent findings have revealed that many of the biggest high-street fashion chains are losing out to smaller firms in the reach of their search engine optimisation (SEO) success.

At Pressroom, we understand how critical digital marketing and SEO is to businesses today, which is why we invest in  (more…)

The importance of literal-mindedness

If there’s one thing that literally gets on my nerves, literally drives me round the bend and literally has me tearing out my hair, it’s people who don’t use the term ‘literally’ properly.

Actually, I would argue that’s a lie. These people don’t  (more…)

UK police using banner ads to target piracy

Police forces in the UK have started using online banner advertising as part of their fight against pirated content.

The ads, which are being used in place of  (more…)

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