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A guide to how Google works

It’s estimated that there are an incredible 60 trillion web pages across the world, and Google has the enormous task of reading and indexing the web. Here are some of the things it does: (more…)

Let Google teach you how to make a successful website

You may or may not be aware that Google has a free course that teaches you how to create a successful website, helping you to achieve a number of important aims: (more…)

Optimising social media

Social media is a powerful way to get your business known, but you need to (more…)

Image SEO

Most people concentrate their search engine optimization (SEO) strategies on text but (more…)

The lowdown on social media content

Social media sites such as Facebook, LinkedIn and Twitter are platforms to create and develop communities of people who are interested in your products and services. It’s worth remembering, therefore, that creating high quality content for (more…)

Who are your readers?

Readers want web content to be interesting, relevant and informative. Creating content that is (more…)

How Google’s guidelines can help you

Search engines such as Google and Bing do not publish the exact algorithms they use to rank sites, but Google has issued guidelines for webmasters, which explain some of (more…)

How high quality web content builds relationships

The goal of high quality web content should be to start and then cultivate a relationship with your readers.

Provide visitors with what they want

Visitors who (more…)

How to improve website content

Most businesses know that their website should contain lots of content, but many businesses overlook the essential fact that all (more…)