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The importance of stories in content marketing

Everybody loves stories, and content marketing can use compelling stories to make people love brands. (more…)

Should you build a mobile app?

Most businesses concentrate their content marketing efforts on their company website and a number of social media platforms. Since many people use smartphones and tablets as the primary way that they access the internet though, is (more…)

The importance of being earned

The term ‘earned media’ refers to a brand mention from a journalist, influencer blogger or other third-party sources. This is the traditional goal for public relations campaigns, and it should also be a goal for your (more…)

Is your content marketing working?

Many business owners are not happy with their content marketing. The usual complaints are that the content doesn’t get enough readers, or that it doesn’t generate enough sales.

Emails are unopened, Facebook pages don’t attract (more…)

Why not try using live content?

When creating a content marketing strategy, it is always worth considering live content, especially when launching new products, holding conferences or delivering training.

When Apple launches a product, it does it by (more…)