Most companies know that original and engaging web content is vital to increase brand awareness. Creating high quality content is not easy. It is important that your content is created by experts such as Pressroom, and this requires an adequate content marketing budget.

There are many reasons why your content marketing should increase in 2016, and here are four of them:

1. Content marketing works

The number one reason to invest in content marketing is that it works. Forrester Research surveyed businesses and found that the majority (60 per cent) of them said that content marketing gave positive results, including increased revenue.

With many people using ad blockers, content marketing can be a more productive option than advertising.

2. Google favours information

Google favours content rich sites when ranking sites. People are looking for quality information and if your site can deliver that, then awareness of your brand will be raised. Google also rewards sites that regularly add new content.

3. New social media opportunities

Facebook has launched Instant Articles which are a great way to get your business message across to interested readers. Instant Articles are interactive and immersive with interactive maps, graphics, audio and video that create a multimedia experience. Your content marketing budget needs to fund this and other expanding social media opportunities.

4. Mobile growth

There are 3.65 billion mobile phone users in the world today, and many of them use their phones as their main source of information. Your content marketing must be geared towards mobile success. You may consider funding the development of an app for your business or creating web pages designed specifically for mobile phone displays.

These are just four of the reasons why you should consider increasing your content marketing budget this year.

John Murray

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.