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How to optimise images

John Murray

Most businesses value high quality content, but they often see this solely in terms of text. Images are an essential part of high quality web content and they need to be optimised for both your website and social media.

Making the best images for web pages

The filename of an image should contain keywords both relevant to the image and to the surrounding text. Your image needs to be found easily by Google image search.

The text surrounding the image should describe it and provide a caption or title that associates the image with any keywords.

Links from other pages of your website to an image helps search engines find your visual content.

Images need alternative text embedded in Alt Text tags. This text should be a brief description of the image, and can also contain relevant keywords.

If you find that your images are not been indexed highly by Google, it helps to add image tags to your website sitemap .

Optimising images for social media

Images on social media sites should have impact. Unusual and compelling images will be shared by your followers.

If you have a particularly good image, then upload it to several social media sites. This will give it a better chance of being shared. Google will not penalise you for duplicate images.

Image quality

For both your web site and social media, images need to be of high quality both in composition and resolution. Don’t make the resolution and size too high as this will mean that they take too long to load on slow internet connections.

Make the image relevant to the text surrounding it. An abstract image may look great, but if it does not relate to the text, then visitors to your website will be confused.

Skilfully optimising your web images will raise the reputation of your business.

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.

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