Creating knockout web content is not just about well written articles that interest and engage your readers. You need to also pay attention to how these articles are presented.

Professional images

Your text should be accompanied by professionally produced images. Most camera phones take high quality images, but will not look professional if you’re not aware of the principles of taking a great photograph. If you cannot afford to hire a professional photographer, then you can purchase images for a low fee from stock image sites.

No pagination

Some articles on websites are split up over several pages. For example, a ‘top ten’ list may have each entry on a different page, with numbered navigation links at the bottom of each section. This may increase the advert revenue from each page, but many people do not want to spend time going to each section, especially if they have a slow Internet connection that means each page takes a few seconds to load. It is better to keep the entire article on one page so that it can be read quickly.

Links to additional information and sources

If your article is interesting, then readers will want additional information. Link to resources, either on your own site or to other web sites. If you quote research, then link to it. If you reference a book, it’s a good idea to include an Amazon link where they can read additional information about the book and order it.

Information about the author

Include information about the author after the article. This should highlight the expert status of the author. Bloggers and journalists are more likely to quote from or link to your article, if the author’s full name and byline are included.

Creating high quality content is not just about what you write, but is also to do with how it is presented.

John Murray

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.