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How to use social advertising to target customers

Richard Bell

All of the big players in the social media market have provided a veritable gold mine of information for marketers, with access to customers made so much easier than ever before.

However, many firms are doing things far better than others. As such, here are a few pointers to help you exploit social for  your online marketing needs too:

Use the tools provided

Small businesses need to understand the tools that are offered by the likes of Facebook and Twitter, then use them. Too many companies can be unsure of what impact on their digital marketing strategies the tools will have, but that is exactly the point.

A period of trialling and testing such tools can not only see greater success in the digital sphere, but can help you learn more about how your business approaches its online performance. It is likely that there will be a few mistake made along the way, but is par for the course and should be seen as such.

Carefully considered content

As with every aspect of online advertising, content is important. Deciding what type of content your online social ads will carry will have an effect on how successful it is. The text is where the crux is, however, with search engine optimisation (SEO) still key to click throughs and conversions.

All adverts should certainly carry a call to action too, which clearly tells the reader what they need to do next. Meanwhile, the complexity of the message, despite delivering a lot of information, should be simple. Luckily, professional SEO writers can help with this.

It is also important to understand the analytics involved. This is particularly the case where ads are being viewed on mobile devices, where busy images can be over the top.

Social signals

Managing to have your product or service hashtag trending is a holy grail of social media advertising. If you achieve this, you’ll be quids in.

Richard has a First in English Literature and Creative Writing, and has experience writing fiction and short stories (which he has published both online and in magazines).

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