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Attract. Engage. Convert

If visitors are failing to arrive at a company’s website, it can be a challenge trying to get to the root of the problem. Without any expert knowledge or skills, many businesses may never manage to make the most of their sites, which could mean that a lot of time, effort and money has been wasted. An important factor – more crucial than any quickly moving, flashing graphic marvels in terms of attracting people to a website – is the content. Most often, content consists of written words, although video or infographics can also form part of it, and its quality is vital in terms of achieving high positions in online search results. Content is also extremely important when it comes to engaging the attention of readers and persuading them to stay on a page long enough to interact with it in some way. At Pressroom, we are experienced providers of web content, including newsfeeds. Newsfeeds are often the perfect answer for firms looking for a way to place regularly updated content on their sites.

Creating a valued web resource using newsfeeds

Having a supply of well-written news articles about their own industry has made many firms into recognised authorities in their fields. The websites of such companies are typically treated favourably by the search engines, which move them upwards in search rankings. Customers can find a site much more easily when it is placed high in the list of search results. They will spot it straight away, as its position removes the need to click through a number of pages. In fact, researchers have found that most people do not persevere for long when searching online, which makes it a great advantage to appear as close to the top of search results as possible. As well as being boosted upwards in searches, a trusted and useful site, which has quality newsfeeds, is more likely to be shared with the friends and family of interested visitors. This sharing also helps to raise the online profile of a business.

The best newsfeeds are usually created by professionals

Coming up with a constant stream of new ideas for articles, and writing them compellingly using correct spelling and grammar, is not as easy as it seems. Although some business owners do manage to create their own content, including newsfeeds, they are probably in the minority. Many companies find that it makes sense to leave the work to seasoned professionals, with the advantages that these experts know exactly what works and how to achieve it. This then frees up time for the business owner, which can be used profitably on other matters.

Here at Pressroom, as well as our content-creating proficiency we have many years of experience in SEO, otherwise known as search engine optimisation, and social media. This means that we can offer our clients an all-round package, including scintillating news articles that will turn their online presence into a runaway success. Each bundle of strategies will be carefully crafted to suit the individual business, ensuring more visitors, more customers and a positive result. For the best newsfeeds, as well as other forms of content combined with online marketing techniques that will work for your business, contact us now.

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