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Optimising social media

John Murray

Social media is a powerful way to get your business known, but you need to know the best way to optimise it.

You should have three main goals for your social media optimisation: to raise awareness of your brand, to encourage people to like your brand, and to inspire your followers to share your brand image with others.
There are several methods to achieve this and here are just a few:

Social media buttons

Many websites include social media buttons that link to their social media pages including Facebook, LinkedIn and Twitter. The percentage of readers who click on these buttons is usually less than one percent. Even though this click rate is low, it is still worth adding social share buttons to your website.

Encourage sharing

Encourage your visitors to share social media content with others. Even if they re-edit your content before sharing, as long as your brand is visible, it will be beneficial.

Act as a resource

People coming to your Facebook or LinkedIn page are often looking for information and resources. Don’t be afraid of adding links to websites other than yours if this means that your social media pages are seen as a source of trusted info and resources.

Appreciate your followers

If someone contributes to your social media pages by praising your business or its services, then go out of your way to thank them and tell them how much they are appreciated. This will make them feel good and they will share their experience with their friends.

Create content

Social media needs regular fresh content. This means more announcements on Facebook and LinkedIn, and more videos adding to You Tube. You also need to participate in conversations and question and answer sessions with your followers.

Social media marketing should be an ongoing part of the marketing campaign for all businesses.

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.

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