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Optimising your social media content

Graeme Parton

It’s an issue many of us have, making sure that the content on our social media accounts stays up-to-date and relevant while retaining its impact.

Naturally, it’s understandable to take the logic that your posts must be optimised. However, the issue is, with so many different social media sites, how  do you optimise your content to suit them all? You don’t. The only way to do it is to make your content suit each site individually.

Using visuals is arguably one of the easiest ways to increase the impact of social content, which is something that can be done on all platforms. This makes it easier to get your point across, with infographics a fantastic way to do this. On top of using visuals, there are core methods that ensure content is optimised on each site.

The biggest social network in the world, as we all know, is Facebook, with 1.41 million users according to Statista. As such, it is arguably the best place to start sharing content.

To make the most of the way that Facebook works, it’s best to ensure that the content posted online blends in with the updates followers see from their family and friends. This often means adopting a more conversational tone, which will make the content shared on Facebook feel less like spam and encourage click-throughs.

Meanwhile, Twitter forces us to choose our words carefully via a 140-character limit, which can be difficult. The best way to optimise your content for this microblogging site is to use the best summary or stat from the content, while keeping it short and sweet.

Instagram and Snapchat are very alike with regards to content, as they are all about the visual. So, it is very important to make sure that the image used is strong and gets the point across. With Instagram, there is also a little helping hand in the form of hashtags. The best advice for this is to make use of hashtags that could be easily associated with the content.

Graeme has experience creating content for online sources and for the radio, and at university he studied Multimedia Journalism.

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