HP Sauce has announced that it has launched a Father’s Day campaign aimed specifically at its Facebook fans, which will see 100 followers winning personalised sauce bottles as gifts for the special day.

The prize bottles will be professionally addressed to the winners’ dads, with a message reading ‘Happy Father’s Day’. It will also include the sender’s name and the date, perhaps making it a collectable item.

The competition, which is running until this Sunday, June 9, is only open to those who follow the brand on Facebook. Entrants will be required to submit their details online and can increase their odds of winning if they share the competition posts among friends and family members.

Commenting on the idea, HP Sauce’s brand manager, Shane Shortman, said:

“This is the first time HP Sauce has ever launched personalised bottles, and Father’s Day – the ultimate day to celebrate manliness – is the perfect time for us to share them with our fans.

“We’re always looking for innovative ways to excite our audience and by personalising bottles and giving them away through a Facebook competition, this allows us to reward our most loyal fans (and their dads) in a new and exciting way.”

The company’s Facebook app is also set to heavily feature HP Sauce Man, the firm’s new mascot and face of the ‘Sauce of Manliness’ campaign, which has been pushed with help from radio, in-store POS and digital activity.

The new campaign has created a lot of buzz around a product which will be considered by many as just an everyday food item. It provides a good example of how big businesses often use social media creatively to build hype and promote a product and the brand itself effectively. This is something many smaller firms would do well to emulate.

Graeme Parton

Graeme has experience creating content for online sources and for the radio, and at university he studied Multimedia Journalism.