An effective Facebook page can raise the profile of your business or brand and is not that difficult to set up, providing you follow some basic guidelines.

Category

It is important to be placed under the correct business category. If your business has a physical location and serves a local community then it needs to be under the Local Business or Place category. Otherwise you need to choose between the Company Organization or Institution and Brand or Product categories.

After deciding on the main categories, there are sub categories to select. It could be that your business fits more than one category, in which case you need to choose the most relevant one.

Cover image

The cover image that appears at the top of your Facebook page is the first thing that people notice when landing on your page, so it is important that it makes an impact. This space is the place to brand your business. The cover image can contain text that features a brand tagline or slogan. It is worth hiring a professional graphic designer to crate the best cover image for you.

Company profile

The company profile is where you add your address and a full description of what your business does, its history and its values

Building a community

Once your page is set up, it’s time to add your first content. Share interesting images, news about your company, quotations and videos.

Once that’s done, you can go to the find friends section and start inviting people to join your community. Start with existing clients, business employees, and business contacts. If your content is interesting enough, your new friends will like your page and start spreading your brand.

Creating the perfect Facebook page takes great skill, but spending time to get it right will benefit your business.

John Murray

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.