With the general election just a month away and campaigning heading towards the end of its first week, it is little surprise that the 1st April this year saw a number of political pranks hit the internet.

With humour and transparency key to responsible, successful digital marketing campaigns, firms looking to drive their social media and  newsfeed routes should take note of the following:

Grinding out the gay vote

According to Pink News, the leader of the Liberal Democrats, Nick Clegg, has been looking to drum up support amongst homosexual voters in an unusual way.

The LGBT news website reported that Mr Clegg had joined dating app Grindr.

According to its source within the party, he had joined the popular gay-dating site to take a real “hands on approach”, and will reply “to all of the messages personally, no matter how raunchy”.

Red to blonde bombshell

Citing the success of London Mayor Boris Johnson, the Sun Nation website reported that Labour leader Ed Miliband is intending to go blonde.

The Sun newspaper’s election website said that he was taking the drastic action to colour his roots a different colour after watching Boris Johnson and his “blond bounce become political dynamite”.

Kim Cam

While at first it appeared to be another April Fools’ prank, there was a rather revealing truth disclosed by David Cameron.

Responding to a question put to him by the political eagles at the Heat magazine website, the Premier revealed that he and Kim Kardashian are cousins.

The news supplier asked if the PM ever watched the TV show ‘Keeping Up With The Kardashians’. Mr Cameron’s response was that no, he did not, before going on to say:

“…but I’m related to them. Did you know I’m 13th cousins with them?”

However, he went on to add that there were no plans for a reunion in the near future.

Richard Bell

Richard has a First in English Literature and Creative Writing, and has experience writing fiction and short stories (which he has published both online and in magazines).