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The importance of high quality content

John Murray

A major aim of marketing is to enhance a brand, and high quality content is the vehicle to do this.

Content lives on

Content that you write can be available for a very long time. If you publish poor content, you can delete it, but it can be too late. You cannot stop content being copied and distributed by others. It is important that all your content be of a high standard.

Content can combat the pressure for low prices

Many people base their buying decisions solely on price. High quality content can be used to justify the worth of a product or service, by creating a conversation about quality rather than price. You can show people that the benefits of your product and your excellent customer service mean that it is well worth paying a little extra.

Portion out your content

If you have a large piece of content, consider releasing it in phases to extend its value. A popular product launch technique is to release a series of videos over a few days. Each video has new content, and creates a feeling of anticipation to the next video in the series, as well as the product itself.

High quality content can increase the likelihood of new business

Your content needs to fulfil the needs of your reader. People are looking for advice, training and specialist information. If they see your content as the trusted authority on a topic they are interested in, then they are more likely to buy your products or services.

Search engine optimization strategies can attract visitors to your web site, but it is high quality content that encourages them to stay to find out more about your business, and this is the first step towards making a sale.

Don’t make the mistake of neglecting the need for high quality content to promote your business brand.

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.

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