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The power of video

John Murray

Making sure that your web site has high quality content does not stop at the text and images. To give your site that extra impact, add video.

Creating and adding videos to your site is not difficult.

Hire a professional video maker

If you have a large marketing budget then you can hire a professional video maker who will create a video according to your specifications, but this can be expensive.

Making your own videos

For that personal touch make a video of a spokesperson in your business talking about your products or services. For professional results use a high quality microphone a dedicated video camera and add titles using video editing software.

Shoot the spokesperson off centre against a dark background then periodically add text using video software to empathise key points.

Turn a PowerPoint presentation into a video

If you are experienced in making PowerPoint presentations then it is easy to turn one into a video.

Go to record slide show from the slideshow menu and speak into a computer microphone, changing the slides at the appropriate points. When you have finished you can export the slideshow as a video.


If you want to add humour to your video, then there are websites such as PowToon which enable you to easily create cartoon based videos.


Once your video has been made, the best place to upload it to is YouTube. You can then embed the video into your own website by copying the code that YouTube provides. The other advantage of YouTube is that you can create a video channel which people can subscribe to, and this makes YouTube a powerful social media platform.

Videos are a powerful way to add impact to your website. With a little practice your videos can look eye-catching and professional.

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.

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