The widening communities of social
A report published by Ofcom last week has found that the most common reason for going online was to use social media.
According to 64% of respondents to the survey, it was what they went online to do most often. However, the survey also revealed that the landscape for how and where social is used is changing and diversifying.
As such, companies will need to understand this quickly and effectively, if they are to prosper.
In the current social media environment, many of the big names that arrived relatively early on, such as Facebook and Twitter, are having their collective strength nibbled at by other platforms, particularly Instagram and Vine. Many businesses have recognised this already, but will need to act to not fall behind competitors.
Facebook could be said as already doing this with its ownership of Instagram, of course, but the real winner over recent times has been YouTube.
One of the original big hitters itself, better technologies, mobile connectivity, and enhanced mobile bandwidth has driven the accessibility of video content.
Video only works for some though, with many other social users going in an entirely different direction. The popularity of WhatsApp certainly falls into this bracket and, once again, Facebook has waded in by snapping up that tool too.
Despite having its digital digits in so many pies, Facebook itself is being used less. This by no means is a sign of the imminent demise of social, however.
The rise of other social networks does show how the various platforms appeal to different people. Facebook will no doubt continue to snap up the best performing ones that it can to strengthen its own services.
That said, brands will still need to recognise the constant fluidity in the social media sector. More particularly, perhaps, they also must ensure that they are producing content that engages and provides quality to customers on each platform.
John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.
Related
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URL
Leave a comment
Categories
-
Recent Posts
Archives
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013