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Three ways to improve your social media marketing

John Murray

Most businesses are aware that social media should be an integral part of their marketing strategy. Being successful in social media is not easy, and many business owners come a cropper without realising what happened. Here is three tips that can help you navigate the social media minefield:

Hire a social media manager

If you are the owner of a small-to-medium sized business, you probably delegate areas of your work. Your accountant makes sure your finances are in order, IT is looked after by experts, and managers take care of your human resource needs. These are all specialist areas of your business, and so is social media.

It makes sense to hire a social media expert to look after your social media marketing campaigns, as they will have the expertise that you can take advantage of. As Richard Branson said, the art of the wise entrepreneur is hiring people smarter than you in areas that you have little expertise in.

Use a social media calendar

Successful social media campaigns involve events where you communicate with your followers. These events need to be scheduled on a regular basis, whether that is weekly or monthly. Use tools that mark your events in your followers’ calendars.

You are the expert

Though you should employ a social media manager, when it comes to content, you are the expert in your business and your sector. It’s highly advantageous to have a reputation as a guru figure in your niche. Creating this requires high quality content, blog posts, reports, books and videos under your name. Be seen on social media platforms as the person people go to for information about your business area. You may not immediately make sales from people coming to you for help, but the process will lead to more business.

Adopting any of these three strategies will improve your social media marketing.

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.

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