Creating great online content for your business is just one component of a high quality website. The list includes some other aspects that you may overlook:

Contact details

A business website should clearly state the full postal address and phone number of the business, as well as listing the main personnel, preferably with photos.

Mission statement

The objectives of the business should be plainly expressed. These are not just about the benefits of products and services, but express the core values of the business, how a business sees its relationship to its customers, and how environmental policies are implemented.

Trust

People need to be reassured that they can trust your company, especially if you are selling goods or services online and require credit card information. Many businesses offer money back guarantees and generous return policies to show customers that they are not taking a risk when dealing with your business.

Testimonials from satisfied customers help, especially ones that provides a link to the testimonial author’s website.

Membership of a reputable trade body is a good way to create trust, especially if the body promises to handle any complaints about members.

Website design

After Apple became a world renowned exponent of great design in their operating systems, people expect websites to be well designed also. If your website does not look good, then this will give a negative image of your company.

Apple also created the retina high resolution display. Your images need to be of professional quality, as any substandard images will display badly on high resolution displays.

Loading times

Not everybody enjoys fast internet speeds, so it helps to optimize your website to load quickly, especially the home screen.

It is a complex process to build a high quality website. Done successfully, your website will contribute to your business’s reputation, leading to increased sales.

John Murray

John is every inch the wordsmith and loves a game of Scrabble above all else. With experience writing for newspapers, John’s time at university was spent studying Creative Writing – something which comes across in his love of the pun.