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Attract. Engage. Convert

Putting the finishing touches to a new website can be satisfying for a business that is launching itself online. All too often, however, the expected hordes of visitors and new customers fail to materialise. This can be demoralising and may lead to the idea that all of the money and effort put into the business’ online presence has been wasted. In fact, it is possible that the content of the site needs reassessing. Frequently updated, top quality content is usually the key to success when establishing a web profile. Using features such as website news feeds will help businesses to transform a lacklustre site into a fascinating and valued resource, particularly when the news relates well to the industry that they are part of. Here at Pressroom, our staff are extremely proficient when it comes to the creation of fine content. As well as producing website news feeds in the form of written articles, we can also produce videos and infographics. Our staff members have the ability to research the field that a business is in, creating articles on relevant topics that should fully engage customers.

Professionally produced news feeds have the edge

Some company owners decide that they will create all of the content they need themselves, perhaps harking back to the days when they received top marks in English at school. Even with a flair for writing, it can still prove tricky coming up with a steady flow of ideas, and providing new content regularly is an important part of maintaining a readership and improving a website’s status in search results. Leaving the job to skilled professionals, who have plenty of experience in the production of excellent content, allows business owners to relax. Using a firm that specialises in creating website news feeds, particularly one that can also promote a business to the greatest effect, could be the best option.

Better content leads to increased traffic

When content is of such quality that it is received avidly by readers, it is likely that they will share it with their online acquaintances. This generally leads to an increase in awareness of a particular website, attracting visitors in greater numbers. Of course, this is good news for the business that owns the site, as more traffic and more publicity should result in increased sales. When a website becomes recognised as an authoritative source it is also treated more favourably by search engines, which means that it moves higher up in search results. This, in turn, helps to ensure that more visitors find it.

At Pressroom we can do much more than create website news feeds, as our staff have expertise in social media, search engine optimisation and marketing online. To make the most of each tailor-made content package that we put together for a business, it make sense to add online marketing strategies to the mix. By promoting the excellent content contained within it, we can create the right conditions for a website to succeed. If you would like to see your own site soaring high in the search results, with highly regarded news feeds and other superb content, contact us now.

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