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December2013

Facebook introduces auto-playing video adverts

Social media giant Facebook has started to roll out its new video advertising content, with a new series of  (more…)



Twitter story to be told on television screens

A book which details the birth of social media platform Twitter will be turned into a (more…)



Irish firms embracing social media, according to report

Figures released recently by the Central Statistics Office have shown that businesses in Ireland are among the European Union’s biggest users of  (more…)



NewsCorp acquires Irish social news firm

Rupert Murdoch’s media empire, NewsCorp, has purchased a Dublin-based “social news agency” in a deal thought to be worth around  (more…)



Twitter storm chef given new job

A chef who caused something of a storm on Twitter last week after being sacked from a pub in Oxfordshire has found  (more…)



LG to release first Google Chrome desktop computer

South Korean tech giant LG has unveiled the first desktop PC to use Google’s  (more…)



Google allows Glass users to take photos by winking

Those who are lucky enough to own Google’s Glass device could soon find themselves on the receiving end of even stranger looks, after the company released an update which enables users to  (more…)



Facebook takes over sports data start-up

Facebook has unveiled SportStream, a new firm which analyses mentions of sporting events on social networks, as its  (more…)



Casting the spell: is it time for a reform?

It’s no little known fact that English is one of the most inconsistent languages in terms of spellings and how they’re pronounced. In previous features, we’ve talked about the –ough phenomenon and the concept of ‘ghoti’ being a perfectly plausible spelling of the word ‘fish‘.

With this is mind, why do we persevere with it? Why not take all the little oddities in the English language and say “you know what, that’s stupid! Let’s change it.”?

Unlike a lot of editors and wordsmiths, I’m not actually against the idea of spelling reforms. There’s no logical reason why “you” should be spelt “you” any more than that it should be spelt “u”. After all, we no longer use words like “thy”, “doth” and “hast”. In fact, if language had never evolved, wouldn’t we still be communicating in a series of grunts and bellows used by our primitive ancestors? It’s silly to think that the way we write, talk and spell at the end of 2013 is immune to questioning.

Perhaps the highest-profile spelling reform of recent years took effect on German in 1996 and was aimed to make the language more consistent and easy to learn. It focused largely on the way the ‘sharp s’ (ß) is used. This letter acts as a substitute for the double ‘s’ in some cases, but it only exists in lower case form. In block capitals, it is always printed as ‘SS’. Since 1996, it has only been used in between long vowels and diphthongs, making the letter a much rarer bird than it used to be.

Another key change was in the way compound words are spelt, and this is one of German’s main hallmarks. German speakers like to have one usually very long word where we have several, typified by words like ‘Sehenswurdigkeit’ (sightseeing opportunities), ‘Verkehrsverbindungen’ (public transport) and ‘Gespensterheusrecke’ (stick insect). Indeed, the word for the reform itself was ‘Rechtschreibreform’.

As of 1996, it was determined that compound words should not omit letters when the words were combined, even if this meant three of the same letter appearing consecutively in the word. This led to words like ‘Schifffahrt’ (ship journey) and ‘Betttuch’ (bedsheet). Also, the word for cherry brandy, Kirschschnapps, now contains eight consecutive consonants – try spelling that when you’ve had a few of them!

So I think it’s always valid to raise questions about the spellings of words, even if simplifying them would do me out of a job! While current spellings are in place, however, it’s advisable to stick to them if you want your writing, whether it’s for business or leisure, to be taken seriously.



Facebook revealed as UK’s most Googled term

Facebook has topped a list which reveals the most popular search terms typed by Google’s UK users over the (more…)



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