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Six body part adjectives

With many parts of your body, you can tag a ‘–y’ suffix to the end and make them into an adjective. Often, this is very literal, such as a person with a lot of hairy is ‘hairy’, an intelligent person is ‘brainy’ and somebody with a husky voice might be described as ‘throaty’.

It’s not always that simple though. What if we want to describe somebody with a big nose? We can’t call them ‘nosy’, as that has (more…)

The fundamentals of SEO

The continued importance of search engine optimisation (SEO) remains a hot topic of discussion in the industry. While this clearly highlights that it is a constantly changing landscape, many things remain true to the origins of this practice.

That is certainly the case for online copywriting services, which, despite embracing the very latest practices, ensure that  (more…)

LinkedIn set to boom if firms go Dutch

Research in the Netherlands has shown that its population is increasingly likely to use LinkedIn in the future, although all social networks are heavily utilised.

The study into 9,000 Internet users showed that just 8% does not have any social media presence at all, while just under 50% have accounts on both  (more…)

Half of digital marketers lack content strategy

Recent analysis of the US digital marketing landscape has suggested that as many as half of all professionals in this field do not have a working plan for content in place.

The findings showed that firms engaging with successful and proven SEO writing services could gain a swift and telling  (more…)

Mother’s Day social campaign has mixed results

A Mum’s Day tie-in campaign on social media by a book publisher has received a somewhat mixed reception, with the campaign hashtag quickly adopted for less than motherly reasons.

Eager to mark Mothering Sunday, publisher Penguin launched the  (more…)

Media world struggles with the tricky terrorist tweets

The exploitation of social media by high-profile terrorist organisations has received a lot of attention in the press over recent weeks and months.

However, with many posts now going viral online, at Pressroom we are aware that many firms are reworking their news feed strategies to limit what  (more…)

Making a hash of hashtags

It’s almost difficult to remember what we used the hash (#) sign for before Twitter came along. Traditionally denoting a number, while also appearing as one of the keys on a phone, the symbol is now most readily associated with the social media phenomenon of ‘hashtagging’. This is the idea of creating trends by bracketing a number of tweets or posts under one short phrase.

Recent examples on Twitter have included  (more…)

Five everyday adjectives with no obvious root

Often, it’s easy to make a noun into an adjective in English simply by adding a ‘–y’ suffix to it, although you often need to double the final letter or snip an ‘e’ off the end. Examples could include something offering plenty of fun being ‘funny’, and anything rich in taste being ‘tasty’.

This might lead you to think that you can simply take any adjective ending with ‘y’, remove the suffix and find the noun from which it was formed, but  (more…)

When words become weapons

You’ve heard the phrase “the pen is mightier than the sword”, but did you know that lexicographers have been known to coin words with the sole intention of catching people out?

For the 2005 edition of the New Oxford American Dictionary, the word ‘esquivalience’ made an appearance. According to the dictionary, it’s a noun meaning  (more…)

Flexible future for digital marketing

Recent research has suggested that online marketing is entering a more flexible period, with transient workers and a leaning towards contract staff.

That was the lead finding from a study that polled the opinions of more than 260 digital marketing executives, from firms working  (more…)