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How Google’s guidelines can help you

Search engines such as Google and Bing do not publish the exact algorithms they use to rank sites, but Google has issued guidelines for webmasters, which explain some of their ranking strategies.

Here are some key factors covered in these guidelines:

Google serves the searchers

Google sees itself as a service for the people searching, and not the websites. Web content needs to written primarily for the readers, and not the search engines.

The Google programmers have created artificial intelligence programs that read pages like a human being. They are looking for content that is clear, simple and focused on the topic of your website.

Non text content

Google reads text and takes little notice of images or site appearance, however they do like videos.

Responsive sites

In the past, people viewed websites on their computer, but now more and more people view content on smartphones and tablets. Google wants sites to be responsive, which means that the way a website is displayed changes according to the device that is viewing it. This is usually done by detecting the screen resolution and adjusting the display accordingly.


Another factor that Google recently introduced was the loading time. Some websites are designed in such a way that they may look good, but take ages to load. Google now penalises slow loading web sites.


If your website has links to internal pages or external websites then Google wants these to be accurate and not point to non-existent content. Especially check external links regularly in case the pages that they point to have been deleted.

Search engines look at many factors when deciding how high to rank your web site. By reading and implementing Google’s webmaster guidelines you will help Google, find, index and rank your site.


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